Honestly, that’s a really good question. Most of it I really don’t know myself, but I’m going to do my best to fill y’all in on the last four or so years the whole Le’Kss idea has been around. That and some history of other collaborations the owner and I have had over the years. Here goes.
So I met Alexis in my sophomore year of high school. I didn’t have a clue of who she was. I really got to know her in my English class that year, but the friendship didn’t really get too deeply involved. It wasn’t until 2 years later when we were both in yearbook class together that the ball would really get rolling. At the time I had just broken up with my then girlfriend. Alexis was one of the few people I felt I could talk to about it. I know, I know what does this sappy ass story have to do with that slick new garter I just bought? Don’t rush me! I’m getting to that.
In an effort to help me get over the break up, she and I would go to coffee and talk. A lot. So in our many coffee nights, we would rehash old ideas of how that girl I used to date was a witch and how old fashioned her parents were and all that jazz. But interspersed within those moments were the beginnings of our book. You see, instead of Le’Kss, she and I were originally going to write a book about our high school experiences. This, fortunately for you fashion lovers, never came to pass.
Somewhere down the line, the idea was presented that either her, I, or both of us should start a clothing line. I had already done something in that vain but never followed through with it. As a side note, to all those who bought an Iconic Clothing shirt, THANK YOU. Anyways, the book idea was shelved and the clothing line took center stage. She and I would often talk of what we would have in our line, where we would have our storefront, what markets we wanted to target, things of the like. Then, almost suddenly, she said that all the things that we had talked about were becoming a reality. With the help of her parents, she had built the foundation for Le’Kss & Co.
From there, life took over for both her and I. Freshman year of college can do that to a person. It happens I suppose. Fast forward to October 2010. Alexis called me up and asked that I do a photo shoot for her fashion line. To be honest, I was intimidated. I had never done a shoot like this before. She had attractive models, a solid product, and she gave me the task of making it all look good. A tall order? Kind of. Fortunately for me, the photos came out well, which means I get to keep my job ;)
As of now, we are still waiting on the webpage to launch. Regardless, we are still burnin’ the midnight oil to bring you the next big thing. As always. We are currently looking to add pearls to the line and a limited selection of “Bracelets For a Cause” encrusted with Swarovski Crystals. That’s all the news you get for now my dears! Can’t give away too much, you know.
Until then, Cheers!
Joe
P.S someday we are going to write that book.
